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Cat Power Tower Goes To Hollywood!


We're honored to announce that Gracey (The Tiniest Tiger) has invited us to include the Cat Power Tower in the 2012 Academy Awards Swag Bag to the Stars! Gracey designed a super cool Tiniest Tiger Hipster Bag that will be given to select celebrity attendees at the Red Carpet Event. Due to size and cost constraints, the celebrities will receive a post card that will enlighten them about the Cat Power Tower and offer them a special discount!


February 2012


Winner of a Cat Fancy Editors' Choice Award!
 
The criteria the editors use in choosing winners: "The editors are looking for innovative products that reflect quality, creativity and originality, and fill a need in the market. Safety and functionality are essential."
                                                                                                                                                            December 2011

Catnip Newsletter Cat Furniture Review

Sizing Up Cat Furniture
Select products that enable cats to easily scratch, perch and nap in seclusion.

3-Tler Cat Power Tower™
When the delivery box containing this product arrived, I wondered, what did I get myself into? I am apprehensive any time I need to assemble furniture, but fortunately, the directions to assemble the 3-Tier Cat Power Tower™ were easy to follow. Within an hour, I had accurately inserted the screws into the pre-drilled holes and had the tree erected and ready for testing among the team of cats. This product earned a five-paw approval rating...

 
Click here to read the entire review

 

November 2011


Our Chief Executive's Interview With Gracey



Cat Power Tower! The Ultimate Cat Entertainment Center

May 31, 2011 | Author Gracey
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Friends, Please give a warm welcome to Pat, the  feline behind the creation of the  Cat Power Tower.

GRACEY: Pat, first I want to welcome you to our Conservation Cub Club. I am truly honored to be interviewing  a creative genius. Not only are you the Chief Feline Officer at Cat Power Tower, weren’t you also instrumental in the design of the Cat Power Tower (CPT)?

PAT: The honor is mine Gracey. Yes, I had a paw in the creation of the Cat Power Tower. I started out as product inspirer, and then moved up to product tester. Now I’m actually the company’s CEC (Chief Executive Cat), but I think I like Chief Feline Officer (CFO) better! It sounds more feminine and with my name being Pat, I’ve been mistaken as a boy by some of myFacebook friends.

GRACEY: Oh, I like that term  product inspirer!  I thought you had to be involved, because only a feline mind could create such a fantastic cat entertainment center. Ask your dad if you can have both the CEC (Chief Executive Cat) and the CFO (Chief Feline Officer) titles at Wiser Pet Products. That way you won’t be giving up any power!  What first inspired you to create the Cat Power Tower?

PAT: In November of ’08, my bird friends were heading south for the winter and I missed them. So one Saturday I put my paws up on my favorite window sill, turned my head and looked at Dad with that sad, tilted head look that we all know so well. He got the message that I wanted something to provide me with year round bird activity.

GRACEY: HAHAHA! Yes, I know that look too. It works every time on my dad too.  I love the Cat Power Tower.  I like to lounge on the Hunting Hole Platform. My parents hide toys and some treats for me to find during the

Gracey lounging on the Cat Power Tower's Hunting Hole Platform

Gracey on the Hunting Hole Platform

day.  I have to admit it keeps me from getting bored during the day.  What do you like to hunt for in Hunting Hole Platform?

PAT: That’s a tough one. I love hunting for those real looking mice but treats are a real weakness for me. I’ll have to say treats.

GRACEY: Oh yes.  I also like those real looking mice.  The Power Post with the Bird Carousal is my favorite.  I like to watch the birds go round and round. Sometimes they mesmerize me. Sometimes I like to just lie down and watch them too.  How about you?

Gracey on the Lounging Platform watching the Bird Carousel

Watching the "birds" from the Lounging Platform

PAT: One of my favorite lounging positions is flat on my back with my paws in the air. So I like to just watch them on my back and wave at them with my front paws.

GRACEY: I am going to try that too.  The Cat Power Tower is big enough to share with Friends too.  I share mine with Lazy Leopard. Do you share your tower too?

Gracey and Lazy Leopard share the CPT

Gracey and Lazy Leopard share the CPT

PAT: I love the pictures I’ve seen of you and Lazy Leopard on the Cat Power Tower. I’m an only cat but I think I’m going to mention to mom and dad that I could use a friend like Lazy Leopard. I think there are a few people out there who don’t realize how big and heavy the Cat Power Tower is and a few people are concerned about its stability. Maybe that’s because it looks so sleek. Have you and Lazy Leopard found your CPT to be stable?

GRACEY: Oh my yes!  The CPT is very stable.  It is quite sturdy and substantial. I can’t even imagine what a cat would have to do to move the CPT. Honest, Pat. That was one of the things my mom and dad commented on when they first placed the CPT in the sunroom. They both loved that they didn’t have to worry about me tipping or even rocking the CPT.

This is the first perch where  I could  survey the entire back yard. I really like that the Lounging Platform is

Gracey perched on top of Cat Power Tower

Gracey surveying backyard from top of CPT

large enough for me to take a nap without my parents worrying about me falling off.  Sometimes I watch the backyard from the top and Lazy Leopard watches from the Play Platform.  How did think to create the Play Platform? Isn’t the Cat Power Tower the only cat tower with this type of option?

PAT: As I mentioned previously, back in November ’08, I gave dad the message that I wanted a toy that could replace my bird friends and keep me busy. He built me a toy that was the predecessor to the CPT. It was just a wood platform that sat on the floor with a scratching post and motorized carousel. Dad gave it to me for Christmas that year. I don’t want to sound unappreciative, but I had to point out some issues to dad with that first Play Platform that I thought should be corrected.

Cat Power Tower Prototype

The beginning of the CPT

He glued the scratching post to the platform. I guess he wasn’t thinking about ever needing to replace it or having the option of swapping out different power toys. He also made the scratching post too short and the carousel only turned at 3 rpm. After I convinced him to fix these issues, I also suggested that he incorporate the Play Platform into a nice piece of furniture so we cats could play from the heights we enjoy. So that is how our tower ended up with a Play Platform and I’m pretty sure it is the only cat furniture that has such a thing.

GRACEY: Well, your dad is sure a good listener because he incorporated all of your suggestions into the CPT. My parents didn’t have any trouble assembling the Cat Power Tower.  And my mom comments on the beautiful wood.  The directions were easy to understand and if I had thumbs, I am sure I could have helped too.  Did you write the instructions?

PAT: I’ve got that thumb issue too so I couldn’t write the instructions. I’m really glad your mom likes the wood. Dad didn’t want to create another carpeted “fur magnet”, as he calls most cat furniture. A long time ago dad bought my sister “Little One” a piece of cat furniture for Christmas when he was dating my mom. It was one of those kitty condo things; a cardboard tube with a couple of holes in it and covered with carpet. He told me he kind of felt ripped off paying $50 for cardboard and carpet. That’s why we decided to make real furniture for us cats and their parents.

GRACEY: Do you know that since my Cat Power Tower arrived, that I have not been scolded for scratching the sofa?

PAT: That’s fantastic Gracey! I told dad to make sure to have lots of scratching surfaces on the CPT.

GRACEY: Congratulations on being the Gold Medal Winner of the “Retailer Select Award for Product Excellence”

Cat Power Tower Wins Gold Medal

Cat Power Tower Wins Gold Medal

by Pet Age Magazine. It seems Lazy Leopard and I are not the only ones that are thrilled with the Cat Power Tower.

PAT: That was quite a surprise. After mom and dad set up our little 10’ booth at the  H.H. Backer’s 44th Annual Pet Industry Christmas Trade Show, they called me and told me not to get my hopes up. When I got the call from them that we won, I had such a good feeling it’s hard to describe. I get the same feeling now when dad shares customers’ nice emails with me. Dad tells me to always be humble and appreciative when people have nice things to say, but not to have a “Sally Field” moment. I’m not sure what he means by that.

GRACEY: Hmmm. I am not certain. Is Sally a Field mouse? Did he mean not to play with a Field Mouse at the moment?  I don’t know.  Do you have new ideas in the works for the CPT? Or can you tell us?

PAT: Well, as you know we have that second power jack on the Play Platform. We have three more power toys that have passed their prototype tests. You also probably noticed we have a couple unused threaded inserts on the top Lounging Platform’s side. We want to make a bracket that will attach to the side of that platform that will hold plant pots for cat grass and/or catnip. We also want to introduce different top options for the Lounging Platform. Customers have suggested a hammock option, which we had been planning on offering. A sisal covered add on ramp may also be coming for very young cats and very old cats or cats with disabilities.

The comments that make me the saddest are from people who say they really want a CPT for their kitties, but it is too expensive or too big for their circumstance. So we want to introduce smaller and less expensive versions as quickly as we can. If you look at your CPT you can see that you can make a 2-tier version by simply removing the

Cat Power Tower

Cat Power Tower - 2 Tier

Lounging Platform and pedestal. Then just remove the long lower crossbar and replace it under the Play Platform with the short lower crossbar that would be removed from the Lounging Platform and pedestal. Dad’s design makes expanding and customizing the CPT a snap. We’ve got a 6-tier version set up in the office and it’s made entirely from the same parts as are used in the 3-tier tower.

Cat Power Tower 6 Tier

Cat Power Tower with 6 Platforms

GRACEY: Oh, I think the sisal ramp is a super idea! I wonder if my dad would let me put the new fig tree on the CPT? And a hammock too. Lazy Leopard would really be lazy wouldn’t he?  Hahahaha.

That is wonderful that you are working on smaller versions for smaller habitats. Our Friends really have great ideas and suggestions.

Pat, in appreciation of the Cat Power Tower, Lazy Leopard and I have made a movie for you called “Cat Power Tower”.  We hope you will like our Triple T Studios production.

PAT: I can’t say enough about how much I like your production! You must have worked very hard on that. I showed it to all of my mom’s family at our Memorial Day cookout. They loved it too!

GRACEY: I am so happy that everyone likes the video.  Let’s watch together.  Thank you again for speaking with me today.  Friends, if you would like more information check out Pat’s website and Facebook page.


Award-Winning Cat Power Tower Is Now Available for Purchase



OSHKOSH, Wis., May 18, 2011 — The Cat Power Tower, a product of Wiser Pet Products, LLC, and winner of the prestigious 2010 Gold Medal Retailer Select Award for Product Excellence, is now available for purchase in the United States. The Gold Medal Award is the top honor awarded at the PET AGE Trade Show and is one of only three product awards given.


The Cat Power Tower is a breakthrough innovation, creating a new product category in cat products: interactive cat furniture. With one-of-a-kind features including a motorized rotating bird carousel, the Cat Power Tower is the first piece of cat furniture to offer cat-powered play to keep cats mentally and physically active. The Cat Power Tower features a cat-powered play platform that automatically turns toys on and off, a hunting hole platform, a lounging platform, an over-sized sisal scratching post and a two-sided sisal scratching board, all of which combine to encourage cats to scratch, hunt, jump, play, climb and lounge. The Cat Power Tower’s design also allows cat owners to expand and customize it to suit their needs. All wearable components of the tower are available for replacement.


Made from eco-friendly plantation rubberwood, sustainably harvested sisal, and 100% post-consumer Mohawk EverStrand carpet, which is made from recycled plastic bottles, the Cat Power Tower is also environmentally friendly. It is available in two finishes, Natural and Early American, which are protected with a scratch-resistant polyurethane. Each platform is a generous 19″ x 19″ and complete assembled dimensions are 57″H x 30″W x 30″D. The Cat Power Tower is packaged ready to assemble and can ship via UPS or Fedex.


The Cat Power Tower is a product of Wiser Pet Products, LLC. The Cat Power Tower, Wiser Pet Products’ flagship product, is the first of many cat furniture models as well as cat toys and accessories the company will be offering.


Photo: http://www.ereleases.com/pic/Cat-Power-Tower.jpg


Contact:

Andy Luebke, President
920-303-0685
andy@cat-power-tower.com
http://www.catpowertower.com

# # #


Joey the Garden Cat from Today's THV News to receive a CPT.

April 9, 2011 - Joey the Garden Cat will be receiving a Cat Power Tower from our first shipment.  Joey, a well known celebrity in Arkansas, got national attention when Must Love Cats did a story on him in February.  Joey's momma/agent is hoping that Joey will focus on scratching the Cat Power Tower's scratching surfaces rather than the studio couch.  He can also occupy his time with the Hunting Hole Platform and the motorized feather teaser carousel.

Pet Age Magazine - February 2011
Cat Fancy Magazine - February 2011

Modern Cat Website - January 2011



Eco-friendly Cat Tower with More Activities Than Disneyland

Introducing the Cat Power Tower, quite possibly the most feature-packed cat tower I’ve ever seen. Let’s see, where to start… how about the hunting hole platform. Fill it with stuffed toys and goodies and let kitty act out her natural hunting instinct as she reaches into the holes to catch her prey. Next, the cat-powered platform. This platform allows you to connect several low-voltage toys, like the spinning bird carousel, which are activated when kitty jumps on the platform. After all that action, kitty can enjoy the top lounge platform that also opens to reveal secret toy storage. Finally, scratching surfaces galore will keep kitty busy and well manicured.

All of these features are combined in one extremely eco-friendly piece of cat furniture. The Cat Power Tower is made from environmentally responsible rubberwood, plus natural sisal (a renewable resource) and Mohawk EverStrand Carpet (made from recycled plastic water bottles) are used for the scratching surfaces.


New Bird Carousel Has Incorporated Spring Rods
We've made one more last minute change in the design of the bird carousel. To completely eliminate the risk of the plastic feather teaser wands from breaking (snapping off), we switched the wand material to a coiled spring rod. In addition to eliminating the risk of breaking, an added benefit of the new spring rod is that the feather teasers get a lot more "action" when a cat bats at them! We hope you like it. 
News for cat in your life
October 31, 2010 - What is Streetwise to do when a piece of cat furniture sounds more exciting than our entire apartment? Well, if you're the editors of "Pet Age" magazine, you give Wiser Pet Products LLC, maker of the Cat Power Tower, your 2010 Gold Medal Retailer Select Award for Product Excellence. Said Cat Power Tower features a motorized rotating bird carousel, cat-powered play platform, hunting hole platform, lounging platform, an oversized scratching post and a double-sided scratching board. And it's all made from recycled materials, too. We bring this up because Oshkosh-based entrepreneur Andy Luebke created the Cat Power Tower. Log onto www.catpowertower.com and see it for yourself!
Pet Product News International
Cat Power Tower
Date Posted: Saturday, October 30, 2010
Cat Power Tower
Manufacturer: Wiser Pet Products
Product Description: The Cat Power Tower offers one-of-a-kind features, including a motorized rotating bird carousel, a cat-powered play platform, a hunting hole platform, a lounging platform, an oversized sisal scratching post and a two-sided sisal scratching board, the company reports. Made from eco-friendly plantation rubberwood, sustainably harvested sisal, and 100 percent post-consumer Mohawk EverStrand carpet, which is made from recycled plastic bottles, the tower is also environmentally friendly, according to the manufacturer. It is available in two finishes, Natural and Early American, which are protected with scratch-resistant polyurethane, the company adds. Each platform is a 19x 19 inches and complete assembled dimensions are 57x30x30 (HxWxD) inches.
Website: www.catpowertower.com
Contact: 920-303-0685 or email at feedback@cat-power-tower.com


Cat Power Tower wins pet industry award

  • October 27th, 2010 1:32 pm ET

The Cat Power Tower, a product of Wiser Pet Products, received the 2010 Gold Medal Retailer Select Award for Product Excellence, presented by PET AGE Magazine and H.H. Backer & Associates Inc., at this year's 44th Annual Pet Industry Christmas Trade Show in Chicago.

Read the whole story here.

http://www.examiner.com/cats-in-national/barbara-kohn

www.hhbackgr.com
Press Release

Backer Christmas Show Continues To Be the "Place To Be" for Nation’s Top Pet Products

Chicago, III. (October 21)—H.H. Backer's 44th Annual Pet Industry Christmas Trade Show and Educational Conference, held October 8-10 at the Donald E. Stephens Convention Center in Rosemont (Chicago), III, attracted 8,794 registered buyers from close to 2,571 firms.

A total of 733 exhibitors occupied 1,216 booths—including 154 first-time exhibiting companies, according to Colette Fairchild, CEM, CMP, trade show director. "We saw more new products at this show than ever before, and our new exhibitor count was our highest since 2005," said Fairchild.

Retailers voted for their favorite pet products in PET AGE magazine's Retailer Select Awards. The gold medal was awarded to the Cat Power Tower Co. (Oshkosh, Wis.) for Cat Power Tower. The silver medal went to HandicappedPets.com (Nashua, N.H.) for its Walkin' Wheels Mini-Dog Wheelchair. The bronze medal winner went to the Thundershirt Company (Durham, N.C.) for its Thundershirt
Click here for the full H.H. Backer Press Release
October 10, 2010 — The Cat Power Tower, a product of Wiser Pet Products, LLC, has won the prestigious 2010 Gold Medal Retailer Select Award for Product Excellence, presented by PET AGE Magazine and H.H. Backer & Associates Inc. at the 44th Annual Pet Industry Christmas Trade Show in Chicago.
Click here for the full Cat Power Tower press release